LEVEL 1 · TROPOSPHERE · FOLLOW
Create the agency identity and tell the first mission story
Create the logo and flag, interview teams, record the launch and publish the first mission report.
Mission Communications
Make the mission matter.
Create the identity. Capture the evidence. Tell the story. Build support for what happens next.
One agency. Five teams. Your work has to connect with everyone else's.
Your journey
Prove what your team can do. Earn more responsibility. By Level 5, the mission is increasingly yours.
LEVEL 2 · STRATOSPHERE · CONTRIBUTE
Make the improvement story engaging
Create a short, accurate video about what the agency improved.
LEVEL 3 · MESOSPHERE · INVESTIGATE
Tell the same mission in different media
Compare blog, short-form updates and video while preserving factual accuracy.
LEVEL 4 · THERMOSPHERE · COORDINATE
Produce an agency news and weather report
Apply editorial judgement to agency/school stories and report mission weather data.
LEVEL 5 · EXOSPHERE · CREATE
Pitch the agency and fund its future
Turn five levels of evidence into a persuasive case for investment, support or partnership.
Students earn capabilities. Teams earn independence.